Press & Media
130K+
Products Sold
SF Bay Area
Headquarters
2+
Products in the prototype pipeline
34K
Aletha Customer Countries
July 2020
First Hip Hook Shipped
20+
PRO Athletes using the Hip Hook
2018
Aletha founded
34
Aletha Customer Countries
94K+
Iliaci released
60+
Media Placements
Our Story
Developed manual iliacus release technique
Realized a need for an official psoas & iliacus release tool
Started designing prototypes
Outgrew garage as a Hip Hook fulfillment center
Hip Hook pro users in all major sports: NFL, NBA, NHL, MLB, and Ironman
More tools on the way
Improvising with homemade iliacus release tools
Tight Hip Twisted Core is an Amazon bestseller
First Hip Hook shipped
15k Hip Hooks sold
Nuckle launch
Testimonials
“I've been a PT for 22 years and I wish I had thought of this.”
Marci had chronic back pain on one side from marathons, triathlons, and Jiu-Jitsu. The Hip Hook replicates what she does with her hands for her patient, and finally has a way to work on her own body!
“Two minutes was all it took and instantly my knee felt better”
Mark had tendonitis creating pain on the inside of his right knee and was given the usual advice by his doctor: ice, wrap it and take pain relievers. It wasn't working. He wanted something more.
“It's the only tool that ultimately addressed my tight hip flexors and solved my pain”
Taylor had two hernias when he was playing on the Mens National Soccer Team, plus chronic groin pain and lower back pain that was getting worse with age. Not only did the Hip Hook get rid of his pain, but it helped him figure out find what his core issue was: a torn labrum.
“The first time I used the Hip Hook, I stood up and my pain was 80% gone.”
Tony struggled for decades with intense chronic pain after 20 years of flight service in the Navy and a car accident rendered him disabled. He’d tried so many different tools and therapies, and the Hip Hook made the difference.
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