Female-founded.
Truth-powered.
Science-backed.Female-founded. Truth-powered. Science-backed.
At Aletha Health, our mission is to liberate every human being from the shackles of pain caused by muscle tension. We seek to advance this mission by building innovative solutions that result in the practical and effective resolution of muscle tension for good. Combining education and personalization, we make natural and drug free alternatives to the problem of pain accessible for all.
Muscle tension is a key metric of musculoskeletal health and resolving it enhances the benefits of other common interventions like stretching, strengthening and anti-inflammatory measures. Whether you are frustrated that your pain isn’t resolving or looking to improve the function of your system, muscle tension is not to be overlooked.
At Aletha, every therapeutic choice we make, from tool design to movement education, is grounded in four core principles that drive real, lasting change. These principles help us deliver potent outcomes without overwhelm, so users feel safe, confident, and successful.
Aletha Health is grounded in four core principles that drive real, lasting change.
Uncomplicated
In a world that often confuses complexity with intelligence, we prioritize clarity.
Primacy
We focus only on what gives the greatest outcome for the least amount of effort.
Certainty
We understand the science behind every cue and choice so you don’t have to.
Empowerment
Our approach fosters ownership and trust in your ability to heal yourself.
Two Lives, One Mission: Meet ShristineTwo Lives, One Mission: Meet Shristine
Shri & Christine Aletha Founders
Aletha is the brainchild of Christine Koth, MPT, a healer, innovator, and rebel with a physical therapy degree and a biochemistry backbone. Christine experienced firsthand how the medical system ignored muscle tension as a potential root of pain and chose to build a better way, one grounded in science and simplicity.
Her husband, Shri, left a high-powered hedge fund career after witnessing the life-changing impact of Christine’s early prototypes, people literally cried with relief. As a serial entrepreneur with tech, AI, and engineering expertise, he led the efforts to bring Christine’s clinical expertise to the masses.
They are affectionately known as Shristine, a perfect symbol of unity, heart, and revolutionary healing.
Today, they co-create Aletha’s tools, strategy, and mission from a place of deep purpose, love, and truth.
Meet the Minds Behind Aletha
Christine Koth, MPT
Founder & Head of Clinical
Shridhar "Shri" Swaminathan
Co-Founder & CEO
Colleen Morris
Head of Sales & Marketing
Ivana Pignatelli
Head of Digital Product
Susie Reiner, PhD
Head of Science
User-Centric Design
Every product solves something others overlook.
USA Made
Our flagship products are made in the USA by a woman-owned manufacturer.
Precision Craftsmanship
Ensuring unmatched and consistent quality through advanced machinery with artisanal craftsmanship.
Rigorous Testing
Meeting our highest standards for pain relief through rigorous and comprehensive testing.
Passionate Vision
Combatting unnecessary pain with a genuine concern and relentless drive for your well-being.
Dedicated Teamwork
Fueled by life changing success stories, our team is all in on helping you achieve your goals.