Aletha Privacy Policy

This Aletha Privacy Policy describes how your personal information is collected, used, and shared when you visit,,,, or its affiliates, or make a purchase from (the “Sites”). This Privacy Policy supplements and forms a part of Aletha Terms and Conditions of Service (the “Terms”).

Personal information we collect

Personal information is information that identifies, relates to, or could reasonably be linked with you or your household. For example, it could include your name, social security number, email address, records of products purchased, internet browsing history, geolocation data, fingerprints, and inferences from other personal information that could create a profile about your preferences and characteristics. Personal information does not include publicly available information that is from federal, state, or local government records, such as professional licenses and public real estate/property records.When you visit the Sites, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies: “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps. “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Sites, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information”.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

Other personal information we collect


When you make a purchase on our sites, we may collect financial information such as your credit card number and/or other related information that may be required from you to complete your purchase. These personal information may also be shared with third party such as financial institutions, banks, or credit card processing company or our affiliates or Shopify, who process such purchases.

User Information

Aletha may also collect other information such as your purchase history. We may associate this information with other personal information that you have provided in order to improve our products and services.

Communications with us

You agree Aletha may collect your personal information such as your email address, phone number or mailing address, when you choose to request information about our products or services via email (including the chatbot embedded on our Sites) or text messaging, participate in our promotions or other loyalty programs that we may offer from time to time or technical support.

Surveys and Reviews

If you decide to participate in our surveys, reviews, or testimonial process of our products and services, you maybe asked to provide certain information, which may include personal information. You agree that we may collect and use such information from your voluntary participation to improve our products or services.

Posting on Aletha or third-party services

You should be aware that Aletha may access publicly accessible blogs, social media pages, product review pages, private messages, video postings or community forums about you and the information you disclosed on these blogs, social media pages, product review pages, private messages, video postings or community forums.


This Privacy Policy applies to personal information Aletha processes in the course of our business, including via the Aletha Online store Site and through our Apps, forums, social media accounts, blogs, and other online or offline offerings operated by or on behalf of Aletha. All individuals whose responsibilities including processing of personal information on behalf of Aletha are expected to protect that data by adherence to this Privacy Policy.

How do we use your personal information?

We use the Order Information that we collect generally to fulfill any orders placed through the Sites (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to: communicate with you; screen our orders for potential risk or fraud; develop new products and services; ensure quality control; enforce our Terms; and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services that maybe of interest, including new products or services. Aletha may provide you with these materials and information by phone, postal mail, text or email, as permitted by applicable law. You may contact us at any time to opt-out of the use of your personal information for marketing purposes.

Research and Development

Aletha may use personal information to create non-identifiable information that we may use alone or in the aggregate with information obtained from other sources, in order to help us improve our existing products and services or develop new products and services. From time to time, we may engage third party service providers to conduct surveys on our behalf. All survey responses are voluntary, and the information collected will be used for research and reporting purposes to help us better serve our customers by learning more about their needs and the quality of the products and services we provide. The survey responses may be utilized to determine the effectiveness of our products, various types of communications, advertising campaigns and/or promotional activities. If you participate in a survey, the information you have given us will be used along with that of other study participants. We may share anonymous and aggregate data for research and analysis purposes.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

Sharing Your Personal Information

We share your Personal Information with third parties to help us better serve you and to improve our products and services, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: We also use Google Analytics to help us understand how our customers use the Site. This analytics data is not tied to any personal information. You can read more about how Google uses your Personal Information here: You can also opt-out of Google Analytics here:

Aletha may use Personal Information for which we have a legitimate interest, such as fraud protection or comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Third-Party Payment Processing

When you make purchases on our sites, we may process your payments through a third-party application, such as Shopify, or in the case of online or in-person purchases via a Third-Party payment processor. In these instances, the third party application may collect certain financial information from you to process a payment on behalf of Aletha, including your name, email address, address and other billing information in which case the use and storage of your personal information is governed by the third party app’s terms, conditions and privacy policies.

Our Vendors and Service Providers

We may share your information as described in this Privacy Policy (e.g., with our third party service providers; to comply with legal obligations; to enhance our services, to protect and defend our rights and property) or with your permission. We may share any information we receive with our vendors and service providers to whom we entrust personal information with. Examples such as technical support, analytics and related services or information and services you have requested; payment processing partners; or our customer service activities such as deliveries and customer support.

Sale or Other Asset Transfers

If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, receivership, sale of company assets or transition of service to another provider, then your information may be sold or transferred as part of such a transaction as permitted by law and/or contract.

Behavioral Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at can opt out of targeted advertising by using the links below:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:

Third Party Websites and Social Media Platforms

Aletha and its websites, including social media sites and affiliates may contain links to other websites and other websites may reference or link to Aletha sites. These other domains and websites are not controlled by us, and we do not endorse or make any representations about third party websites or social media platforms. We encourage you to read the privacy policies of each and every website and application with which you interact. We do not endorse, screen or approve, and are not responsible for the privacy practices or content of such other websites or applications. These sites may include publicly accessible blogs, community forums, message boards, private messaging or video chat features. Aletha may also contain links and interactive features with various social media or platforms. If you already use these platforms, their cookies may be set on your device when using their sites. You should be aware that Personal Information that you voluntarily include and transmit online in a publicly accessible blog, video chat session, social media platform or otherwise online, or that you share in an open forum, may be viewed and used by others without any restrictions. We are unable to control such uses of your information when you interact with a third party platform, and by using such services.

Do not track (“DNT”)

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

Your rights

If you are a California resident, you may have a right to ask businesses to disclose what personal information they have about you and what they do with that information, to delete your personal information and not to sell your personal information. You also have the right to be notified, before or at the point businesses collect your personal information, of the types of personal information they are collecting and what they may do with that information. If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

Data retention

When you place an order through the Site, we will maintain your Order Information as described in this Privacy Policy for as long as you use our sites and as necessary to fulfill the purposes for which it was collected, and for our records unless and until you ask us to delete this information.

Security of your information

We take steps to ensure that your information is treated securely and in accordance with this Privacy Policy. We maintain commercially reasonable administrative, technical and physical safeguards (which vary depending on the sensitivity of the Personal Information) designed to protect against unauthorized use, disclosure or access of Personal Information. However we cannot guarantee 100% secure at all times and we cannot ensure or warrant the security of any information you provide to us. We do not accept liability for unintentional disclosure or intentional criminal activities such as hackers. You agree that we may communicate with you electronically regarding security, privacy and administrative issues relating to your use of our sites. If we learn of a security breach, we may attempt to notify you electronically by posting a notice on our sites or sending an email to you.

Updates or Changes

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.


The Site is not intended for individuals under the age of 13. Additionally, you are not permitted to use our site if you do not meet the minimum age requirement in your jurisdiction. We do not knowingly collect personal information from children under the age of 13. If we learn that we have collected personal information of a child under the age of 13, we will take steps to delete such information as soon as possible unless we receive verifiable parental consent.

Contact us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at or by mail using the details provided below:Aletha Inc., 2872 Ygnacio Valley Road #605, Walnut Creek CA 94598, United States